Underwriting with The Public’s Radio is a wonderful opportunity for your business to reach an informed, connected, and engaged audience across Rhode Island and Southeastern Massachusetts. Our team will work with you to create a custom schedule based on your goals and budget. Our listeners are passionate about supporting their local community and actively choose to patronize local businesses that also support nonprofit, local journalism.
As a new business that opened during the pandemic, we’ve seen a steady increase in sales and attendance at our author events as a result of our sponsorship of The Public’s Radio.
Steve Iwanski, Charter Books in Newport
Benefits of Sponsorship
Demonstrate that your business is stable and that you recognize the value of quality programming.
As a business sponsor of The Public’s Radio, you not only show that your business is stable but also highlight your recognition of the value of quality programming. Your support contributes to the continuation of independent, trustworthy journalism in our community.
Access an audience with significant purchasing power.
Our listeners have significant purchasing power and are professionals who value your products and services. Sponsorship provides a direct pathway to reach this valuable demographic.
Promote name recognition
Sponsorship is an opportunity to promote your business’s name and increase recognition among professionals who are interested in what you have to offer.
The Public’s Radio is the perfect medium for a truly inquisitive mind and its product continues, year after year, to achieve a level of excellence that we are proud to sponsor.
Roz Rustigian, Owner of Rustigian Rugs
Build credibility and loyalty
Your association with The Public’s Radio and NPR can help build credibility and trust in your brand. It shows that you support reliable news sources and high-quality journalism. Research shows that listeners are more likely to consider, purchase and recommend a business they heard on public radio when making purchasing decisions.
We can design a specific underwriting package suited for your company’s individual needs. Contact Kim Millette at underwriting@thepublicsradio.org to learn more.