Spotify Wrapped is bluntly telling users their “listening age,” which in many cases is several decades older or younger than their actual age. It’s a calculated strategy.
marketing
Posted inNPR
Brands are loving Taylor Swift’s engagement. Do they need to calm down?
Companies from Pillsbury to Invisalign to Olipop are cheering — and trying to cash in on — the couple’s engagement. Experts spoke to NPR about how brands can strike a better balance.
Posted inNPR
Duolingo’s owl mascot is alive after all. What did it gain from faking his death?
Duolingo’s mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here’s how he masterminded it — and why one expert sees the campaign as a success.
Posted inNPR
Duolingo’s owl mascot is a social media sensation. So why did they kill him off?
Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what’s next?
