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RI Promotional Slogan Bears Uncanny Resemblance To Canadian Campaign

Published
More problems are emerging in relation to a new website unveiled as part of a statewide business and tourism campaign.

More problems are emerging in relation to a new website unveiled as part of a statewide business and tourism campaign. 

The site contains the slogan "the only thing to do is everything." Similar language can be found on the website for Mont-Tremblant, a Canadian ski destination, which boasts, "the only thing to do.... is everything." As first reported by The Valley Breeze, a Twitter user signaled this latest  problem

Other problems with the  site include apparently mistaken claims about the percentage of national historic monuments in Rhode Island, culinary links to restaurants in Massachusetts and chefs who no longer work in the state.

Governor Gina Raimondo has not responded to Rhode Island Public Radio's request for comment on these mistakes, nor has she signaled whether the  website VisitRhodeIsland.com will be taken down.

Earlier in the week a promotional video was removed from the web because it contained a few seconds of footage from Iceland alongside video of Rhode Island. The makers of the video, Rhode Island-based IndieWhip, said the mistake would be fixed.

Speaking on Tuesday morning, Raimondo defended a slogan that accompanies a new logo developed as part of the marketing campaign. The slogan "Rhode Island: Cooler and Warmer" was released to jeering comments on social media.

"Young people ought to think about coming to Rhode Island, visiting Rhode Island, starting a business in Rhode Island because we're cool and we're hip," Raimondo said when questioned about the slogan. "We're entrepreneurial, and it's warm."

Raimondo also said the slogan should be viewed as part of a larger marketing campaign.

RI Promotional Slogan Bears Uncanny Resemblance To Canadian Campaign
RI Promotional Slogan Bears Uncanny Resemblance To Canadian Campaign