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To Recruit A More Diverse Applicant Pool, Pawtucket Police Debut New Campaign

Published
Pawtucket’s police department is trying a new tack to recruit officers. The city hopes a couple of new recruiting videos in English and Spanish will...

Pawtucket’s police department is trying a new tack to recruit officers. The city hopes a couple of new recruiting videos in English and Spanish will attract a more diverse pool of applicants to the police department.

It’s a video that aims to pluck a few heartstrings. The clincher at the end includes members of the force sharing what they love about the job. The goal, said Pawtucket Mayor Don Grebien, is to appeal to people who might not have thought about joining the force before.

“It’s not necessarily a recruitment issue," said Grebien. "We had 700 applicants plus applicants last year. We presume we’ll see that many. But it’s always about people that might not know.”

The video features people of color, and Mayor Grebien acknowledges the current police force doesn’t represent the makeup of his community.

“Here in Pawtucket we have such a highly diverse population," said Grebien. "So we always go back and say, listen, where are we not reaching, how can we do a better job.”

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To Recruit A More Diverse Applicant Pool, Pawtucket Police Debut New Campaign
To Recruit A More Diverse Applicant Pool, Pawtucket Police Debut New Campaign