The redesign is part of a city-wide re-branding effort, which included a new city logo. The logo features a wheel with cogs in a nod to the city’s industrial past, and the tagline “join the evolution.”
City spokesman Rico Vota called it a big improvement over the former website.
“It was a little clumsy, it wasn’t quite user-friendly,” said Vota. “It certainly wasn’t mobile friendly. It was a little bit dated as far as layout. So it was time for an upgrade for sure.”
Vota said city officials also hope the new website will help spur economic development.
“The first impression that anybody looking to conduct business in here in the city, the first thing that they’re going to go to is the website,” said Vota. “So in terms of putting your best foot forward there’s no better to do that than with an easy-to-use, well thought-out website.”
Vota says the city spent about $5,000 on the new website and logo design, but the project is worth much more than that. The Pawtucket-based firm Glad Works , provided the work at a steep discount to the city.
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